In a strategic move to further accommodate the exponential growth of RFID technology, Diversified Labeling Solutions (DLS), a national converter of pressure sensitive labels, has added a new servo diecutter station as an expansion to its RFID production capabilities.

The new servo diecutter station from Mark Andy gives DLS the advantage of inserting RFID inlays into preprinted material from any press, including the HP Indigo, as well as preprinted webs from other print companies. This allows for expanded prime RFID label production. Since the demand for both prime labels and RFID technology continues to grow in the retail and logistics industries, this new RFID expansion will help DLS maximize opportunities for its distributors.

“Diversified Labeling Solutions has been at the forefront of servicing the RFID label demand,” says Mike Kaufman, VP of manufacturing, DLS. “This new servo diecutting station is instrumental in creating more RFID solutions for prime labels in the retail space.”

“Having the expanded capability to provide prime RFID labels allows us to offer customers a strategy for complying with the retail mandates that doesn’t sacrifice branding. We can also now offer fellow print companies the ability to insert RFID inlays into their customers’ printed labels and packaging,” states Ryan Zins, DLS product manager for RFID labels.

With the recent mandates creating more urgency for RFID implementation, the servo diecutter is a welcome addition to DLS’ existing RFID products and services. In addition to the new prime RFID label offering, DLS provides stock and custom RFID labels, Walmart RFID labels, service bureau printing and encoding, TSC Printronix RFID printers, and customer support, such as RFID label training.

Taking a cue from retail giants like Walmart, who are rolling out RFID across the board to boost inventory accuracy and improve the shopping experience, DLS has also embraced the RFID innovation early. The new servo diecutter enhances production capabilities and demonstrates the company’s commitment to staying ahead of the curve and adopting the latest advancements in printing technology.

“We’re integrating RFID tech into prime labels for a more polished and simplified solution for inventory tracking and fewer labels on the products,” explains James Cirigliano, VP of marketing, DLS. “It’s all about reducing the overall cost of product labeling and helping our customers differentiate themselves from the competition.”